Pitch Perfector is an app designed according to the latest research to help you learn perfect pitch (absolute pitch) quickly and easily with a responsive interface that makes learning feel like a game! 😁
|In App Purchase Integration
|App Store Optimisation
|Instrument Sample Creation
Design and develop an evidence-based educational app for training users to acquire perfect pitch.
Release a well-received app, with a sustained healthy user-base, with no budget.
Rank highly on app store search results for a selection of keywords.
Monetize the app fairly via the implementation of ads and optional in-app purchases.
The Pitch Perfector project began with a thorough investigation into the existing academic literature on perfect pitch. Doing this ensured the app and its training program would be evidence-based.
With a firm understanding of the science, we then set about gamifying the training protocols specified in the literature. We chose to build the app using the Unity engine due to its specialised tools for game development.
We released the app to the Google Play store with zero marketing budget, so app store optimisation was essential for its discovery and success. By focusing on a diverse but targeted set of keywords, the app ranked well among similar apps and attracted our audience.